Legal

Terms & conditions

Last updated: 18 September 2026 · Version 1.1

In short: Fuzzy Logic is a subscription service for businesses. Freedom comes with a 14-day free trial of the core platform. Premium features and add-ons aren't included in trials. Plans are billed in advance, all prices are plus VAT, and you can cancel before your next renewal date. Messaging, calls and AI are pay-as-you-go from a prepaid wallet. You own your data. You must use the platform lawfully, which means no spam and getting the right consent before you contact people.

1. About these terms

1.1 These terms apply to your use of the Fuzzy Logic® platform, including:

the web app at app.fuzzylogic.systems;
the Fuzzy Logic mobile and desktop apps;
any add-ons; and
the related services we provide.

Together these are "the Services". The Services are provided by Fuzzy Studio Ltd, company number 16128918, VAT number 505 9904 77, registered office Horizon House, Sittingbourne Road, Maidstone, Kent ME14 3EN ("we", "us", "our").

1.2 You accept these terms and our Data Processing Agreement in any of these ways:

by starting a trial;
by subscribing or buying an add-on;
by ticking the box to confirm acceptance; or
by using the Services.

If you accept on behalf of a business, you confirm you have authority to bind it. The business is "you" in these terms.

1.3 The whole agreement between us is made up of:

your order or subscription;
these terms;
our Data Processing Agreement; and
our privacy policy.

2. Business use only

2.1 The Services are provided only to businesses, sole traders and organisations, for use in the course of business. They are not provided to consumers, and you confirm you are not acting as a consumer.

3. Your account

3.1 You must give accurate information when you sign up and keep it up to date.

3.2 You're responsible for everything that happens under your account and for the actions of your users and any automations or AI agents you set up.

3.3 Keep your login details secure and turn on multi-factor authentication. Tell us straight away if you suspect unauthorised access.

3.4 Account users must be at least 18 years old.

4. Free trials

4.1 Where a plan includes a free trial, you can use that plan free of charge for the trial period. Currently this is 14 days on the Freedom plan. One trial is allowed per business.

4.2 Trials include the core platform only. The following are not available during a trial:

premium features, including WhatsApp integration, work management and website or WordPress hosting;
the AI Agent (AI Employee) add-on; and
other paid add-ons.

4.3 We take your payment details when you start the trial. Nothing is charged on the day you sign up. Unless you cancel before the trial ends, your subscription starts automatically and your first payment is taken when the trial ends.

4.4 Pay-as-you-go usage (see section 6) is charged during a trial if you use it, for example by sending messages or making calls through the platform.

4.5 We may change or withdraw trial offers at any time. This won't affect a trial you've already started.

5. Plans, fees and payment

5.1 Our plans and their current prices are shown on our pricing page and at checkout.

Prices are in pounds sterling unless shown otherwise, and exclude VAT.
VAT is added at the applicable rate.
Monthly and annual billing may be available.

5.2 Subscriptions are billed in advance for each billing period, monthly or annually. Payments are taken through our payment provider, Stripe, using the payment method you give us. You authorise us to charge it on each renewal date.

5.3 If a payment fails, we'll let you know and try again. If a payment is still unpaid 7 days after its due date, we may suspend your access until it is paid.

5.4 We may change our prices by giving you at least 30 days' notice by email. The new price applies from your next renewal date after the notice period ends. If you don't agree, you can cancel before it takes effect.

5.5 Upgrades take effect straight away. Downgrades take effect from your next renewal date. Some features, add-ons or data may no longer be available on a lower plan.

6. Usage, wallet and credits

6.1 Some services have a cost each time they are used. Your subscription does not include a bundled allowance for them. They are charged per use, at rates based on standard provider (API) pricing. These services include:

phone calls, phone numbers, SMS and MMS;
email sending and email verification;
WhatsApp conversations;
AI features (where you're not on an unlimited AI plan);
premium workflow actions; and
domain purchases.

The current rates are shown in your account.

6.2 Usage is paid from a prepaid wallet in your account. When your balance falls below the threshold you set, the wallet tops itself up automatically from your payment method. If the balance reaches zero and can't be topped up, usage-based services pause until the wallet is funded.

6.3 Usage rates may change when our providers change their prices. We'll show updated rates in your account.

6.4 Some plans include complimentary usage credit. This credit:

can only be used for usage on the platform;
has no cash value; and
can't be transferred.

6.5 You're responsible for all usage on your account, including usage triggered by your automations, campaigns and AI agents.

7. Add-ons and premium features

7.1 Some features are available only on certain plans, or as paid add-ons that you can buy from inside your account. Examples include:

WhatsApp integration;
work management;
website or WordPress hosting;
the AI Agent (AI Employee);
business listings; and
premium workflow bundles.

7.2 Add-ons are billed separately from your plan, at the price shown when you buy them. They renew until you cancel them. Some add-ons are subscriptions and others are charged per use.

7.3 "Unlimited" AI plans are subject to fair use. We may limit excessive or abusive usage, such as automated use designed to exceed normal business use.

8. Cancellation and refunds

8.1 There's no minimum term. You can cancel your plan or any add-on at any time from your account settings, or by emailing [email protected]. Please cancel before your next renewal date to avoid being charged for the next billing period. You keep access until the end of the period you've paid for.

8.2 Refunds are not given for active or renewed subscriptions, including part-used billing periods and annual plans. The only exceptions are where the law requires a refund or where we agree otherwise in writing.

8.3 Wallet balances and usage credits are non-refundable. You may use any remaining balance until your account closes.

8.4 Before your subscription ends, you can export your contacts and data. See section 12.5.

9. Acceptable use

9.1 You must use the Services lawfully and must not:

upload or send anything unlawful, fraudulent, deceptive, defamatory, infringing, harassing, hateful or harmful, or any malware;
send spam or contact people without a lawful basis (see section 10);
break the policies of the providers connected to the Services, such as Meta and WhatsApp business policies, Google and Microsoft policies, carrier rules and email sending limits;
try to gain unauthorised access to the Services or to other accounts;
disrupt, overload, scrape, reverse-engineer or copy the Services;
resell, sublicense or white-label the Services, or offer lifetime access to them, unless we have agreed this in writing;
store or process health records, payment card data, special category data or criminal offence data without first agreeing it with us in writing, as set out in our Data Processing Agreement.

9.2 Our platform providers apply their own codes of conduct to all accounts. They may ask us to suspend or restrict an account that they reasonably believe is being misused or is breaking the law. If that happens, we may have to act quickly. Where we can, we'll tell you why.

10. Messaging and calling compliance

10.1 You are solely responsible for the messages you send and the calls you make using the Services. That includes messages sent by your automations and AI agents.

10.2 You must get and keep records of any consent you need before you contact anyone by email, SMS, WhatsApp, phone or other channels. You must also honour opt-outs promptly. This includes complying with:

UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR); and
where you contact people in other countries, the laws that apply there. Examples include EU GDPR, the US TCPA and CAN-SPAM Act, and Canada's CASL.

10.3 You must complete any sender or number registration that carriers or messaging providers require, and keep it accurate. Examples include sender IDs, US A2P 10DLC registration and WhatsApp Business verification. Messages may be blocked or delayed until registration is complete.

10.4 If you record or transcribe calls, or use AI to answer calls, you must tell callers where the law requires it and get any consent needed.

11. AI features

11.1 AI features can help you draft content, reply to enquiries, answer calls, respond to reviews and automate tasks. AI can make mistakes. You're responsible for:

checking and configuring what your AI agents say and do;
the information you give them; and
any outcome of relying on AI output.

11.2 Where the law requires it, you must make it clear to the people you deal with that they are interacting with an AI system. You must not use AI features for:

decisions that have legal or similarly significant effects on people, without meaningful human review; or
any purpose that is unlawful or deceptive.

11.3 You must only use AI features where their use is lawful in your jurisdiction.

11.4 AI features are processed by specialist AI providers engaged through our platform. Your data is not used to train generalised, public AI models.

12. Your data and data protection

12.1 You own the data you put into the Services ("Customer Data"). You give us permission to use it only as needed to provide, secure and support the Services.

12.2 For Customer Data that is personal data, you are the controller and we are your processor. Our Data Processing Agreement forms part of these terms and governs that processing. We will never sell your data.

12.3 As controller, you are responsible for:

having a lawful basis for the data you collect;
giving your contacts appropriate privacy information;
setting suitable retention periods; and
responding to requests from your contacts to access, correct or delete their data.

We'll help you with these where the Data Processing Agreement says so.

12.4 If you become aware of a security incident affecting your account, tell us immediately.

12.5 You can export your contacts and data at any time while your account is active. After your subscription ends, we'll keep your Customer Data for up to 90 days so you can export it or reactivate your account. After that we'll securely delete it, unless:

you ask us to return or delete it sooner; or
the law requires us to keep it.

13. Platform and third-party services

13.1 The Services run on third-party cloud platform infrastructure. They connect with other services, such as Stripe, Google, Meta, WhatsApp, Microsoft, telephony and email providers, and AI model providers. Your use of those services may be subject to their own terms.

13.2 We're not responsible for third-party services, or for changes, outages or restrictions caused by them. If a third party changes or withdraws a feature, we may need to change or withdraw the matching part of the Services.

14. Setup and additional services

14.1 The following are not included in a subscription unless your plan or quote says so:

onboarding and setup;
automation builds;
websites and content; and
other professional services.

These are quoted separately and covered by that quote and our Terms of Business.

15. Availability and support

15.1 We aim to keep the Services available at all times, but we don't guarantee they will be uninterrupted or error-free. We may carry out maintenance, and our underlying providers may have outages.

15.2 Support is available by email, chat, WhatsApp and phone Monday to Friday, 9am to 5pm UK time, excluding bank holidays.

15.3 We may update, improve or change features from time to time. If we remove a core feature of your plan in a way that materially harms you, you can cancel. We will then refund any fees you have paid in advance for the period after the change.

16. Intellectual property

16.1 We and our licensors own all rights in the Services, the software and the Fuzzy Logic name and logo. Fuzzy Logic® is a registered trade mark. We grant you a non-exclusive, non-transferable right to use the Services during your subscription for your internal business purposes.

16.2 If you send us feedback or suggestions, we may use them freely.

17. Suspension and termination

17.1 We may suspend or end your access straight away if:

you seriously or repeatedly breach these terms;
you fail to pay;
you use the Services unlawfully;
a platform or messaging provider requires us to act; or
your use puts the Services, other customers or our providers at risk.

17.2 Either of us may end the agreement with written notice if the other becomes insolvent or stops trading.

17.3 We may end the Services for all customers by giving at least 30 days' notice. If we do, we'll refund any fees you have paid in advance for the period after the end date.

17.4 These sections continue to apply after the agreement ends: 6.5, 8, 10, 11, 12, 16, 18 and 20.

18. Liability and indemnity

18.1 Nothing in these terms limits or excludes liability for:

death or personal injury caused by negligence;
fraud or fraudulent misrepresentation; or
any other liability that cannot be limited by law.

18.2 Subject to 18.1, we are not liable for:

loss of profits, revenue, business, goodwill, anticipated savings or data; or
any indirect or consequential loss.

This includes losses caused by third-party services, messages that are not delivered, AI output, or automations you set up.

18.3 Subject to 18.1, our total liability arising from or in connection with the Services in any 12-month period is limited to the subscription fees you paid us in that period.

18.4 You agree to compensate us for losses we suffer, including fines and reasonable legal costs, from claims by third parties or regulators caused by:

your Customer Data;
your messages, calls or AI agents;
your breach of sections 9, 10 or 11; or
your breach of data protection law.

19. Changes to these terms

19.1 We may update these terms. We'll give you at least 30 days' notice by email of any material changes. If you continue to use the Services after that, you accept the updated terms. If you don't agree, you can cancel before the changes take effect.

20. General

20.1 Neither of us is responsible for delays or failures caused by events beyond our reasonable control.

20.2 You may not transfer this agreement without our consent. We may transfer it to a business that takes over the Services.

20.3 If any part of these terms is found to be unenforceable, the rest remains in force. A failure to enforce a right is not a waiver of it.

20.4 No third party has any right to enforce these terms under the Contracts (Rights of Third Parties) Act 1999.

20.5 We will send notices to you by email to your account owner's address. Please send notices to us at [email protected].

20.6 These terms are governed by the law of England and Wales. The courts of England and Wales have exclusive jurisdiction.

Contact us

Fuzzy Studio Ltd, Horizon House, Sittingbourne Road, Maidstone, Kent ME14 3EN
Email: [email protected] · Phone: 01634 919119